Alex Steffen is American writer, blogger, futurist, editor and self proclaimed “bright green environmentalist”.
Bright green environmentalism is a wing of sustainability movement that is promoting social and technological change through development of smarter designs, technologies, infrastructures and business practices, rather than by more traditional protests and political pressure. He has written for magazines such as Business Week or Wired. He is a founder of an influential WorldChanging.com blog which is taking a big-picture approach on sustainability. What follows is a very inspirational speech that was given by Alex in Danish Architecture Center in Copenhagen and it is a very extended answer of question I asked in the title of this article. Contemplating about 20 necessary steps to move toward more sustainable civilization he make us aware that sustainability is not just windmills, organic carrots and electric cars. Enjoy the speech as much as I did.
Alex Steffen Talk at Danish Architecture Centre from Sustainable Cities™ on Vimeo.
